Attention ➞ Conversion
We break digital marketing down into basic steps…
Digital marketing is the most efficient and effective way to grow your reach, increase brand awareness in your market, and build relationships with your ideal customers.
Search Engine Optimization (Google & Bing SEO)
Most small business fail to show up in search engines for key terms and many others are being burned by shoddy fly-by-night SEO agencies. You need a legit SEO agency you can trust to get you ranked above your competition. That’s us.
Local SEO & Google My Places Optimization
Local SEO is key for local businesses and is the highest quality traffic you can get. Let’s talk about getting your local business ranking high in the Google & Bing Map Packs and at the top of page one for “near me” type searches.
Social Media Marketing & Advertising
Social media is a powerful way to drive traffic & leads. We specialize in Facebook Ads, Instagram Ads, & organic social strategies. Let’s talk about how we can tweak your existing strategy or develop a new strategy for your brand from scratch.
Google & Bing PPC (Pay Per Click)
People are searching for your products & services online right now. Your competitors are bidding on those terms and earning those clicks! Let’s talk about how we can funnel those leads to your business instead, using Google PPC & Bing PPC.
Content Marketing & Content Strategy
Content is KING on the internet, but you need a clear strategy. We are experts at using SEO-optimized blogging, video marketing, freebies, email marketing, and social content to convince and convert your ideal customers.
Online Video Marketing & Advertising
Video is the future of online marketing. If your buisness isn’t using video, you’re getting left behind as we speak. Let’s talk about how we can use video marketing to quickly build know/like/trust with your ideal customers.
We’re experts at turning clicks into customers. We can build conversion funnels that fit perfectly into your existing sales channels or build completely new and can build new, automated funnels that will grow your business on autopilot.
High-Conversion Websites & Landing Pages
Your website can’t just be a pretty digital brochure. We’ll improve your copy, layout, page strategy, and calls to action to drive more conversions.
Advanced Lead Capture Strategies & Tactics
Still using boring, ineffective contact forms? You’re leaving a ton of money and opportunity on the table. Let’s talk about modernizing your lead capture strategy.
Email Marketing & Automation
Still sending out boring newsletters (or nothing at all)? Lets’ talk about how your business can use email to automate conversions & drive revenue.
Online Booking & Checkout Systems
Online booking and checkout systems make doing business with you simple & convenient. Click the link below to see an online booking strategy in action.
Facebook Messenger & Chatbots
Facebook Messenger & Chatbots engage visitors automatically, move them quickly through the pipeline, and convert them to a customer. We’ll show you how.
SMS (Text Message) Marketing
“In the know” businesses are crushing it with SMS marketing for lead capture, nurturing, and conversion. It’s effective & inexpensive. Try it out…
Our Agency Believes in a Data-Driven Approach to Digital Marketing
You’re never in the dark. You’ll always know exactly how we’re performing, how we’re testing & improving, and what your ROI is.
Advanced Traffic Analytics
Visitor Click Tracking
Visitor Scroll Tracking
Visitor Behavior Recordings
A/B Split Testing
You don’t have time to analyze all the data. We analyze it for you and provide simple reports so you can see all the important numbers at a glance.
Our Agency Cares About Lead Quality, Not Just Lead Quantity
How do you tell the difference between agencies that TALK and agencies that PERFORM?
Pay attention to the language an agency or freelancer is using. When they talk about "visits," "clicks," or "impressions," they're gassing you up. When they talk about customers and dollars, you know you're on the right track
Bad leads are a waste of your business' time, that's why we make sure our strategies and tactics are only producing "perfect fit" leads.
Not all prospects are in the same position or want the same thing from your business. We work to understand your core market segments and then identity and tag leads as they come in.
Even if a lead fits one of your market segments, it doesn't mean they're a good fit or ready or able to buy. We setup qualification steps to make sure leads won't be a waste of your time.
The best part about marketing automation is the ability to pre-sell prospects before you ever have a real conversation with them. We make sure your leads are ready to buy, by the time you talk to them.
Frequently Asked Questions About Digital Marketing
What is digital marketing?
Digital marketing is any marketing that happens online. Online marketing and digital marketing are pretty much the same thing – the term used is just based on personal preference.
In contrast to traditional “offline” marketing, digital marketing has some unique advantages: lower costs, greater reach, specific audience targeting, strategic “re-targeting,” “owned distribution,” and more.
If you want to know EXACTLY how digital marketing can work for your business, let’s talk.
Why does my business need online marketing?
Online marketing gives your business the opportunity to capture the attention of thousands or even millions of new people and convert a healthy percentage of those people into leads and sales at very little cost. If you’re not doing online marketing in this day and age, you’re leaving a ton of money on the table and you can be 100% certain that your competition is going to have the upper hand.
What does a digital marketing agency do?
A good digital marketing agency should look at your specific business, determine the most effective online marketing channels and strategies for reaching your goals, and then deploy those those strategies for your business.
Additionally, good digital marketing agencies take an ROI-focused approach, collect all the proper analytics, and demonstrate the ROI to you in their reporting.
If a digital marketing agency talks mostly about “clicks” and “impressions” and “views” and such, you’re in the wrong hands. You need an agency that talks about dollars and is 100% focused on your bottom line.
Does my business need to be on social media?
Almost all businesses benefit from being on social media, but not all social media channels are a good fit for all businesses and you should only leverage social media channels that you can use consistently.
The biggest question we get from most businesses is, “How should I be using social media for my business.” In other words, “what kinds of things should I be posting?” If you need a social media strategy for your business or brand, let’s talk!
What if I my business doesn't have a website yet?
A website – or at least a landing page – is the central hub for online marketing. It’s the place where we drive traffic so we can funnel that traffic and convert the highest percentage of it into leads and sales for your business.
If you don’t have a website yet, it’s no problem. We’re experts in conversion-focused web design.
How long does it take to see results?
We’re not going to blow smoke when you work with us and make a bunch of outlandish promises on impossible timelines. If you want to get serious about digital marketing for your business or brand, you need to give us a minimum of 90 days to start to get results (depending on the strategy) with some strategies taking 8 to 18 months (such as SEO).
The thing about digital marketing efforts is that they tend to compound over time. The longer we work at it, the better and better it gets. That’s why we have clients we’ve been working with for years on their digital marketing.
As with most things in business, it’s not a magic pill. It’s a long game play. If an agency is making you promises that sound too good to be true, they are. You need an agency that’s going to advise you properly and realistically. That’s us.